How to advertise on Facebook for free or paid?

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Philippe Gloaguen
@philippegloaguen
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Facebook is one of the most popular social networks in the world and its reach is worldwide. In addition to staying in touch with other people, he is a powerful one tool for small and large companies to promote their businesses. Find out how to advertise on Facebook for free or paid.

Benefits of using Facebook to promote your business

  • Get global reach, that your customers are not just from your locality, but that you can get new customers from anywhere in the world.
  • Reach specific audiences. By knowing what the profile of the customers who usually consume your products or services is, you will get the right customers for your brand.
  • Create quality content that allows you to retain your customers. Rather than having a consumer use your product once, it's better to have customers who are willing to pay for your brand value.

How to advertise on Facebook

If you want to expand your business and have one regional or global reach, Facebook is the right social network. You can attract new customers by adding certain Facebook businesses to your advertising agenda and even redirect those customers to your website.



Free advertising on Facebook

Create a Facebook page. From your personal profile you can create a Facebook page associated with your business. You need to create an optimal company profile that is attractive to customers.

Put up a good quality profile and cover photo that clearly expresses what your brand is about. Furthermore, include links to your page or email address in so they can contact you.



It is important that the page has content that adds a type of value to users. Add posts, images, videos and articles that grab attention and grab people's attention. The first thing you should do when creating and configuring your page is to invite your friends to "spread the word" and make your business known.

Invite your customers. If your business has been on the market for a while, its contact details are likely to be recorded somewhere. If that's the case, invite them to like your Facebook page.

They are already your regular customers and have previous experience with the brand. If you want to go a little further, invite them to rate your business for generate trust towards other users and they want to hire you.

Promote your business offline. Offline advertising is limited to your location only, but it's a good opportunity to advertise your brand. Add your page name to your company's business cards or advertising materials such as flyers.

Add social media buttons to your website. Create valuable content on your website and add social media buttons so users can share the content on Facebook. There are even plugins that allow you to add Facebook content or embed the comment section on the page.

Join the groups of your interest. The advantage of groups is that they have an audience that is interested in a specific topic. Join groups with topics related to your niche and share information. You need to be careful how you share information because Facebook may classify your content as spam.



Paid Advertising on Facebook (Facebook Ads)

It is the most direct form of advertising to promote and advertise your business. Create an ad that is attractive for a specific group of Facebook users and focus on waiting for results.


You should only add images or video of good quality that define your business. The best thing about this method is that you choose which specific group of people you want to reach, which increases the chance of finding a higher percentage of customers.

It is very easy to do and all you need is money to invest in campaigns. The important thing is that you have clear the message you want to convey, how you want to convey it and who you want it to reach for the campaign to be effective.

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