How to easily install and configure the Instagram Shopping function on Instagram?

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Philippe Gloaguen
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What is Shopping on Instagram and how does it work?

It is a tool that Instagram has designed with the aim that companies have a more efficient space in the social network. As if it were a normal photo, when you sell you just have to choose the photo and add the price tags.

It offers you up to 5 photo tags and 20 carousel tags, so you can be more efficient in promoting your articles.

Currently, Instagram's Shopping feature cannot be configured to further extend this tag limit. Since you know a little what this is, you will now learn how to set up your Instagram.

How can you install and configure the Instagram Shopping function?

An update that has been seen in the United States as a kind of adaptation test since 2016 has already reached the whole world. So you can update your company profile to turn your profile into a showcase with the products you offer. In order to install this feature some parameters must be respected, Which:

Have the latest available version of Instagram installed on your mobile and have a business profile on Instagram. Have the same company page on Facebook and a catalog available on the Facebook Shop. Products must be integrated into platforms such as BigCommerce or Shopify. Finally, in your Instagram profile or feed you must have at least 9 publications.

It is important to clarify that you can only sell physical products, anything related to digital services or any digital product. If you meet all these parameters, you can now proceed with the installation and configuration of the Instagram Shopping function.


È need to convert your personal account into an already commercial account or creator; when you already have this account you can add company information. It is also important to link your Instagram business account to a Facebook page.

Go to your company profile and select "Edit profile ", in the section "Public information about the company" select "Page".

Decide which Facebook page to link and it will connect immediately. If you don't have a Facebook page or shop, create one for yourself. It is not necessary to have a store of Facebook pages, just a common page.


Now you need to enter a catalog and there are two ways to do it. The first, the catalog manager is Facebook's business manager method for create the catalog by yourself. The second, using a partner commerce platform such as BigCommerce or Shopify, certified eCommerce partners.


Your account must go through a review process, immediately after uploading the catalog. In some cases this process may be required, but it will eventually warn you.

Go to your profile and click on the three horizontal stripes icon, being there, choose "Settings". Register to be able to press «Buy» and follow the steps indicated for your review.

Activation of purchases

After your account is approved, you just have to activate the «Purchase» function, one feature which, if not in your configuration section, has not yet been approved. It is shortly to complete the configuration of the Instagram Shopping function.

Go to your company profile and click on the icon with three horizontal stripes, then select "Settings". Press «Business»> «Purchase» and choose the catalog products you want to link to your account. It's ready.

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