Synology's change of course towards services

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Catherine Le Nevez
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The big NAS manufacturer, Synology, announced yesterday the main news of the company and, specifically, the launch date of the long-awaited DSM 7 operating system.

Synology has created a lot of hype for its Synology C2 cloud storage service. It's a similar service to iCloud or Dropbox, although it's not limited to data storage.

This is where we find an apparent contradiction: NAS is, by definition, the opposite of the cloud.

When you work with the cloud, you send your data over the internet to be stored on someone else's hard drive (by another company). This is a service and has a cost that the customer has to pay (either through money or through the sale of your data, as would be the case with Google). You do not have the data, it is in someone else's hands, with what this can mean from the point of view of privacy, security and the ability to access it.

Synology itself has argued that the cloud owner can change its storage conditions, including the price, at any time and put you in a compromising situation, as has happened to many users of Google Photos, a service you didn't pay for. in cash and which became direct cash payment in June.

On the opposite side we have the NAS, a device you own, which is located in your home (or at your office), to which you have direct access, for which you do not have to make payments (if not the initial investment), no yes it depends on changes in the company's policies that own the cloud, the Internet connection ...

Well, Synology has improved its public cloud so that data is stored on its servers. Just a company that is dedicated to production and that lives on the opposite of the public cloud, the private cloud. It's a change from selling products to selling services.

Obviously they don't approach it as two separate things, what they did is join it very well with the NAS, so that the public cloud is mainly used by your NAS to make backup copies or to act as a sync point between different NAS, by So that you can continue to access your NAS (with the advantages that this implies having the data on your premises and accessing the LAN speed) but with the advantages of the public cloud in terms of backup and synchronization between different noses.

However, if I have the data in a public cloud, paying for it, what does the NAS do for me? Connection speed only? Connections are getting faster and faster ...

Can this move Synology from a private storage manufacturer to a cloud service provider? It seems that the latter is more juicy from the point of view of this company, they will go in this direction. And if it's juicier, that means it gives more money… and where does that money come from? From our pockets. So everything points to a more expensive solution for the user (globally).

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